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Europe Wine Market Analysis Report, Trends and Forecast 2033

  • Writer: research mapping
    research mapping
  • Oct 28, 2025
  • 3 min read

Europe Wine Market Forecast by 2033


Market Size in 2024: USD 78.5 Billion

Market Forecast in 2033: USD 113 Billion

Market Growth Rate 2025-2033: 4.1%


The Europe wine market reached USD 78.5 Billion in 2024 and is projected to expand to USD 113 Billion by 2033. This growth reflects a compound annual growth rate (CAGR) of 4.1% during 2025-2033, supported by rising demand for premium and organic wines, evolving consumer preferences, and the adoption of digital platforms for wine sales and marketing.


Growth Drivers of the European Wine Market


Rising Emphasis on Sustainability and Eco-Friendly Packaging

The European wine industry sustains itself as wineries renew energy with it, conserve water near it, support biodiversity within vineyards, and innovate packaging during sustainability initiatives. Lightweight bottles and recyclable containers cause a CO2 reduction. Ardagh Glass Packaging-Europe introduced lightweight wine bottles. The bottles used as much as 80 percent recycled glass. In 2024, this happened within Germany. CO2 emissions saw a 12% decrease. These initiatives maintain the environment from pollution. They attract ecology-minded consumers. These initiatives grow brand loyalty, and they allow competition in the market.


Innovations in Distribution Channels and E-Commerce

Online wine merchants and direct-to-consumer models growing throughout Europe change the way wines are marketed and sold. Subscription services, virtual tastings, and personalized recommendations emerge into the marketplace. Di-vine is a luxury wine gifting service. It launched from inside the United Kingdom in 2024. It has same-day wine delivery in London. It has next-day delivery across mainland UK. The service is a way to make wines accessible to younger wine drinkers in the UK and widen the appeal of European wineries in overseas markets.


Impact of Climate Change on Vineyard Practices

In Europe, climate change is affecting wine growing within. Viticulture can grow into new lands across the globe because climates are warmer. Before this time, these lands were not suited for growing grapes. Existing vineyards have started to try drought-resistant varieties with irrigation practices. Subsidies and research incentivize this change from governments. In 2024, the European Commission grouped at the High-level Group for the EU Wine Sector to tackle issues like harvests that occur irregularly and production that costs. These actions help toward securing the European wine sector's longer-term sustainability.



Europe Wine Market Segmentation


Analysis by Product Type:

  • Still Wine

  • Sparkling Wine

  • Fortified Wine and Vermouth

Analysis by Color:

  • Red Wine

  • Rose Wine

  • White Wine

Analysis by Distribution Channel:

  • Off-Trade

  • On-Trade

Analysis by Country:

  • Germany

  • France

  • United Kingdom

  • Italy

  • Spain

  • Others

Top Wine Companies in Europe:

  • Accolade Wines

  • Pernod Ricard SA

  • Treasury Wine Estates Ltd

  • Rotkäppchen-Mumm Sektkellereien GmbH

  • GCF Group

  • Constellation Brands, Inc.

  • E. & J. Gallo Winery

  • Castel Group (Baron de Lestac)

  • Louis Roederer

  • Financière Pinault SCA (Groupe Artemis SA)


Europe Wine Market News

  • October 2024: Merenda, a Southern European bistro and wine bar, opened in Oceanside, offering Mediterranean-inspired dishes and sustainable wines.

  • September 2024: Europe launched the VITÆVINO campaign to safeguard wine culture and promote responsible consumption and sustainability.

  • June 2024: Accolade Wines introduced its premium European wine series, Remastered, in travel retail, featuring Italian Sangiovese and Fiano wines.

  • 2024: Ardagh Glass Packaging-Europe launched lightweight wine bottles in Germany, reducing carbon emissions by 12%.

  • 2024: Di-vine, a premium wine gifting service, debuted in the UK with plans to expand across Europe and the US.


Key highlights of the Report:

  • Market Performance (2019-2024)

  • Market Outlook (2025-2033)

  • COVID-19 Impact on the Market

  • Porter’s Five Forces Analysis

  • Strategic Recommendations

  • Historical, Current and Future Market Trends

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Structure of the Market

  • Value Chain Analysis

  • Comprehensive Mapping of the Competitive Landscape


Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.


About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

 
 
 

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