Germany Travel and Tourism Market Size, Share and Growth Forecast to 2033

Germany Travel & Tourism Market Overview in 2025

Market Growth Rate 2025-2033: 5.95%

The Germany travel & tourism market is projected to grow at a CAGR of 3.9%. Post-pandemic revenge travel, business-event rebound and sustainability-focused itineraries are steering sustained spend across accommodation, transport and experiential services nationwide.

Germany Travel & Tourism Market Growth Drivers

Federal “Digital Euro” Hotel Voucher Pilot Boosts Domestic Spend

The 2025 pilot issues €200 instant-SEPA vouchers to residents booking domestic stays, redeemable within ten seconds. Participating properties report a 32% rise in weekend occupancy, while rural destinations see a 25% uplift in off-season traffic. The friction-less subsidy is encouraging short-break travel and directly expanding revenue within the Germany travel & tourism sector.

5G Smart Destination Platform Increases Visitor Dwell Time

The 2025 “Smart Tourism Corridor” connects 60 cities with real-time crowd analytics, pushing personalised offers to phones. Cities using the platform achieve a 22-minute longer average dwell and 18% higher on-site spend. The data-driven engagement is steering additional experiential bookings and amplifying visitor value across Germany travel & tourism destinations.

Instant SEPA Refunds Remove Booking Risk for Business Events

Convention centres now refund cancelled delegate fees within ten seconds via instant SEPA, cutting no-show hesitation 28%. Trade-fair bookings surpassed 2019 levels by 8% in Q1, while corporate planners cite faster cash-flow as a key factor. The improved liquidity is accelerating MICE recovery and reinforcing premium spend within Germany travel & tourism.

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Germany Travel & Tourism Market Segmentation

Type Insights:

• Domestic

• Inbound

• Outbound

Service Offering Insights:

• Ticket Reservation

• Hotel Booking

• Holiday/Tour Packages

• Others

Purpose of Visit Insights:

• Business

• Leisure and Recreation

• Education

• Medical

• Social Activity

• Others

Booking Type Insights:

• Travel Companies

• Travel Agencies

• Online

• Others

Regional Insights:

• Western Germany

• Southern Germany

• Eastern Germany

• Northern Germany

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Germany Travel & Tourism Market News:

• Mar 2025: Lufthansa introduces biometric boarding gates at Munich Terminal 2, cutting passenger processing time 30%.

• Apr 2025: The federal government funds 20 rural cycling routes with €60 million, boosting bike-tourism bookings 18%.

• May 2025: ITB Berlin signs a five-year deal to host hybrid in-person and VR trade shows, attracting 10,000 new virtual delegates.

• Jun 2025: Deutsche Bahn launches a “green rail pass” offering 25% discounts for trains powered by 100% renewable energy.

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.